Congrats to RIM (erm, Blackberry) on pulling off a much anticipated launch of their new BB10 line.
A few minor technical glitches in the online presentation, and a somewhat stiff attempt at warmth and enthusiasm for the momentous occasion didn’t take anything away from this enormous occasion.
What did distract from a clear vision of the future though (IMO) is this:
What’s in a name?
So RIM will henceforth be known as “BlackBerry”
I think this subject (like so many others) deserves its own blogpost…
People say that RIM is nothing without BlackBerry…
Will that reasoning also apply if “BlackBerry” (inc.) becomes more than a smartphone manufacturer….Extending itself into a larger ecosystem for communications, networked devices, and proffessional/enterprise services…as I beleive is the blue-sky projection?
How does the term “BlackBerry” suitably represent the varied business and research activities of say…QNX?
Finally…Am I the only one who felt like this appointment of Alecia Keys to the role of Creative Director seemed almsot like a symbolic gesture to try adn bring more (street?) credibility, rather than just securing a long-term celebrity endorsement contract. I’m going to have to find out what demographic Alecia Keys represents, before I say anything else about ‘street cred’ though.
Here’s a thought…
Kinda wish that they’d hooked up with Neil Young, and leveraged his work to raise the bar on mobile music with his new “Pono” format that he’s promising to unleash on the music industry. Now THAT would be a great and innovative story for RIM to get aligned and identified with!
Oh well…Neil will make his own way anyhow.
Wishing as much longevity and success to BB10 as well.
Today was a truly amazing day for us here at BlackBerry. We officially launched our new platform, BlackBerry 10, and some of you will be able to get your hands on a BlackBerry Z10 as soon as tomorrow. Check out the recap below to stay on top of the day’s news.
Research In Motion is now BlackBerry
On stage, Thorsten announced that from now on the company will be called BlackBerry – one brand, one promise. Check out the full blog post, and don’t the miss the interview with Frank Boulben, CMO of BlackBerry.
The BlackBerry Z10 is a stunning device with a gorgeous touchscreen that uses the latest technology for fast, accurate typing and a crystal clear display. Running on the new BlackBerry 10 platform, this device has elegant features that bring the BlackBerry experience to the next level. Read more about the BlackBerry Z10…
View original post 335 more words