From mobile-marketing to the final point-of-sale, retail commerce is still the proving ground for what people really want and what actually sells.

In  the new marketplaces where the Consumer holds more collective sway in determining how businesses are seen and interact, we also need to take a more active part in those relationships as well, to get the the most out of our interactions.

Managing the Customer Experience is a two-way street that starts at any of the contact points where delivery meets desire. Where our expectations can be shared through engagement as Neo-Consumers.


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